Posted on by Pedro Lima
Do the emails you send sometimes end up in SPAM? We have 7 tips!
emails on SPAM?
How many times have you faced the awkward situation of sending an email to a customer and the customer reaching the other side in the SPAM box? Or even worse, not even being accepted by the client’s server.
Yes, this scenario happens more often than you might think and I am sorry to tell you, but it is your fault or someone else’s within your organization!
In the overwhelming majority of cases, what causes these “bad reputation” problems, causing the emails not to be received by the recipient afterwards, are related to previous situations in which one or more devices where the email is or has been configured, has ended for being “attacked” or someone clicked on a link within an email, which they shouldn’t have.
So, we present
1.Use complex passwords
One of the main tips for not having your account hacked is not to have an easy password – preferably, avoid the most common or obvious passwords like your date of birth or your first and last name. In addition, a longer password is usually better than a combination that you can never remember between uppercase, lowercase, numbers and special characters (although this is ideal). This means that a password with a sequence of random words, such as a stone pen bottle blouse, is much more difficult to crack than Senhad1f1c1l !.
2. Use always different passwords
It is useless to create a password that is very difficult to discover if it is used in different services. Did you know that daily passwords are discovered all over the world? There are people who dedicate themselves to that, being able to infiltrate systems and then extract as much data as possible and disseminate or sell that data.
3. Avoid public places
Obviously it is not because you are in a public place that your password can be discovered. At this point I refer to the use of public networks, wherever it may be: on the street, in shopping malls, at airports, etc. These networks are very likely to have someone “see what’s going on” and intercept those communications. Here is an important tip not only for passwords but, above all, for your credit card details.
4. Add different recovery options
When the services allow it, you should add chances of recovering your account through a telephone contact or another email (which is duly insured, of course). This way, if your account is attacked and the attacker changes your password, you can easily access it again and change your password immediately.
5. Enable dual authentication
You have probably heard or read something about dual authentication. It is an increasingly suggested and used method. When we log in with our password, this method implies confirmation through another means. Banks are currently using this system a lot, especially when it comes, for example, to transfers of securities that are already a little larger. They ask for a password and then a code that is sent to the phone by SMS.
6. Keep equipment safe
Of course, I don’t mean grabbing a computer from a desk with chains or the like. Security here is virtual, using anti-malware, anti-virus and firewall software.
7. Beware of phishing
If you follow all the tips above, then the likelihood of having problems with your account is reduced. Still, there is a much more serious problem than all the others combined above: us, users! We, who use our emails, are actually the biggest cause of problems in these. How many times have you not already received an email and are unsure if that is in fact true or not? When in doubt, always avoid clicking links! It is the best you have to do. Nowadays phishing emails are getting better and even for knowledgeable and experienced people, it is more and more difficult to be able to quickly distinguish “straight away” if a given email is phishing or if it is really true. It turns out that, even though these are sent automatically, there are those who prepare them and take the trouble to hide them to the point of being in doubt as to whether it really is true or not.