Posted on by Ana Monteiro
Facebook Ads - Why should your company invest?
do you know everything you need?
We have many requests from companies looking for:
1) Increase the sales;
2) Gain new customers;
3) Retain current customers;
4) Promote new products;
5) Attract people to your establishments;
6) Create a digital presence.
However, not everyone realizes the importance and positive impact that Facebook ads can have on their business. So, we’ve put together 5 reasons for a company to invest in Facebook.
1. Rapid growth
Through Facebook ads, any business has the possibility to grow quickly. When comparing this tool with other dissemination options at no cost, the difference can be months or years to achieve the same result achieved in a week with Facebook ads.
In addition to investment, this is at a lower cost than other online and offline marketing strategies. Facebook ads remain the ones that have the best Cost VS Benefit. This way, whether a small, medium or large company, you can create ads at a small cost and achieve excellent results.
2. Digital presence
If it doesn’t appear, it doesn’t exist. At the moment, all major brands are present on Facebook. So if you can’t reach your target audience, you are losing customers to your competitors.
Social networks don’t just exist to be present. It is necessary to create content that communicates in a personalized way with anyone who is interested in your brand or business. Facebook’s organic reach has been coming down drastically. Therefore, using the ads can reach your audience, establishing an emotional and stronger connection.
3. Communicate to the right audience
Imagine having a billboard that only appears to your target audience. Facebook ads allow you to segment through interests, positions, personal, professional tastes, social extracts, generations of audiences (Millennials, Baby Boomers, etc.), among other factors. This way, you are sure that you are communicating with the right audience.
One of the most interesting options of these ads, is the possibility to define where they will be published (only on the computer, only on mobile, only for Android or IOS, etc.). Once again, through this selection, it is possible to better manage the performance of the campaigns. You will be able to adapt the defined strategy according to consumer behavior.
Through Facebook ads, choosing the target audience correctly, you are sure that you are communicating with the right people at the right time. Therefore, the ability to attract new contacts, whether directly from Facebook or from Landing Pages created specifically for this function, is enormous.
By reaching your target audience first than the competition, by awakening your interest in your business, by collecting the necessary information to get to know it, you can then work on each contact individually in order to sell more.