Entrepreneurship

What does entrepreneurship mean? How new is the concept? Regardless of the issues, it is important to debate the etymology of the word: the origin goes back to the French entreprendre (to undertake). To undertake, in the Priberam Dictionary, it simply means to intend, to take initiative or to give effect as a result of an action.

In itself, etymologically, to undertake is a broad concept; therefore, expected in its definition. Shane and Venkataraman (2000) define entrepreneurship as an activity of discovering, evaluating and exploring opportunities to introduce products / services, organize processes or materials that do not exist; and, Watson (2001) adds strategy to the process. Because, motivations inherent to innovation depend on creating the idea, operationalizing and commercializing.

Martin and Osberg (2007) argue that entrepreneurship depends on the value proposal itself and societal perception. Given the impact of technology, authors like Ferreira et al. (2016) argue that this allows you to explore opportunities more quickly. Such an approach is the result of the influence of Sillicon Valley, as examples such as Google, Facebook, etc. configure the association. But, it is important not to forget that it is undertaken socially or in other ways.

If entrepreneurship is a global trend and the buzzword of the decade in the light of political discourse, strategies and marketing, is this something truly innovative?

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